55atm Privacy Policy

55atm ("the Company", "we", "us", "our") operates the online gaming platform accessible at 55atm.club and any associated mobile applications or services (collectively, the "Platform"). This Privacy Policy describes our practices regarding the collection, processing, storage, sharing, and protection of personal data belonging to our players, prospective players, and site visitors ("you", "your").

55atm takes data privacy seriously. As a platform primarily serving players across Pakistan — including in Karachi, Lahore, Islamabad, Faisalabad, and Rawalpindi — we understand that trust is everything. Pakistani players share sensitive financial and personal information with us every time they deposit, withdraw, or verify their accounts. We do not take that responsibility lightly.

This Privacy Policy is incorporated by reference into our Terms & Conditions and should be read alongside that document. Where applicable, this policy reflects obligations arising from 55atm's international gaming license and globally recognised data protection principles, including purpose limitation, data minimisation, accuracy, storage limitation, integrity, and confidentiality.

55atm collects personal data that is necessary for the lawful operation of an online gaming platform. The categories of data we may collect include:

We apply the principle of data minimisation — we only collect what is genuinely required for the specific purpose for which it is being processed. We do not collect sensitive categories of personal data (such as health information or biometric data) unless strictly required by our verification or responsible gaming obligations.

55atm collects personal data through the following channels:

• Direct Interactions: Data you provide when registering an account, completing KYC verification, making deposits or withdrawals, contacting our support team, or responding to surveys and promotions.
• Automated Technologies: Technical and usage data collected automatically when you interact with the Platform, including through cookies, server logs, and similar tracking technologies. See Section 9 for details.
• Third-Party Sources: Identity verification data received from KYC service providers; payment transaction data from JazzCash, EasyPaisa, and banking partners; fraud detection signals from security service providers; and publicly available information used for AML screening.
• Game Providers: Game session data and outcome records received from our licensed third-party game software providers.

55atm processes your personal data for the following specific purposes:

• Account Registration & Management: To create, maintain, and manage your player account, including verifying your identity and age (21+ requirement).
• Payment Processing: To process your PKR deposits and withdrawals via JazzCash, EasyPaisa, HBL, UBL, Meezan Bank, and USDT TRC20.
• Regulatory Compliance: To fulfil our KYC, AML, and responsible gaming obligations under our international gaming license. This includes screening against sanctions lists and politically exposed persons (PEP) databases.
• Service Delivery: To provide access to all Platform features including live casino games, cricket betting, slot games, W Live, and Happy Fishing.
• Customer Support: To respond to your enquiries, resolve disputes, and provide technical assistance.
• Security & Fraud Prevention: To detect, investigate, and prevent fraudulent activity, money laundering, bonus abuse, and unauthorised account access.
• Responsible Gaming: To monitor gameplay patterns and identify indicators of problem gambling, and to administer self-exclusion and deposit limit tools.
• Marketing Communications: To send you promotional offers, bonus notifications, and PSL/cricket event updates — but only where you have provided consent or where we have a legitimate interest. You may opt out at any time.
• Platform Improvement: To analyse usage data, conduct testing, and improve the performance, usability, and content of the Platform.
• Legal Obligations: To comply with any applicable laws, court orders, or requests from regulatory or law enforcement authorities.

55atm processes your personal data on one or more of the following legal bases, depending on the specific processing activity:

• Contractual Necessity: Processing required to perform the contract between you and 55atm — including account management, payment processing, and service delivery.
• Legal Obligation: Processing required to comply with our KYC, AML, age verification, and responsible gaming obligations under our international gaming license and applicable laws.
• Legitimate Interests: Processing necessary for our legitimate business interests, such as fraud prevention, platform security, and internal analytics — provided these interests are not overridden by your privacy rights.
• Consent: Processing based on your freely given, specific, and informed consent — primarily for direct marketing communications. You have the right to withdraw consent at any time by contacting support or updating your account preferences.

55atm does not sell your personal data to third parties. We may share your data only in the following limited and controlled circumstances:

• Payment Processors: JazzCash, EasyPaisa, HBL, UBL, Meezan Bank, and USDT TRC20 processors receive the minimum financial data required to execute your transactions.
• KYC & Identity Verification Providers: Licensed third-party identity verification services receive your identity documents and verification data solely for the purpose of confirming your eligibility to play.
• Game Software Providers: Our licensed game providers receive anonymised session data necessary to deliver and record game outcomes.
• Fraud & Security Providers: Security service partners may receive technical data (such as IP addresses and device fingerprints) for the purpose of fraud detection and prevention.
• Regulatory & Law Enforcement Authorities: We may disclose personal data to relevant authorities when required by law, court order, or our licensing regulator — without prior notice to you where legally required.
• Corporate Transactions: In the event of a merger, acquisition, or sale of assets, your data may be transferred to a successor entity subject to equivalent data protection commitments.

As an internationally licensed gaming platform, 55atm may transfer your personal data to servers or service providers located outside Pakistan. Where such transfers occur, 55atm takes all reasonable steps to ensure that your data receives an equivalent level of protection to that which it would receive within Pakistan.

Safeguards we apply to international transfers include:

• Contractual clauses binding the recipient to data protection standards consistent with this Privacy Policy.
• Engaging only processors that operate in jurisdictions with adequate data protection frameworks or that have implemented appropriate technical and organisational security measures.
• Regular review of our third-party processors to confirm their ongoing compliance with data protection obligations.

55atm retains your personal data only for as long as is necessary to fulfil the purposes for which it was collected, or as required by our legal, regulatory, and licensing obligations. The following general retention periods apply:

• Active Account Data: Retained for the full duration of your account being open and active on the Platform.
• Financial Transaction Records: Retained for a minimum of five (5) years following the date of the transaction, in compliance with anti-money laundering record-keeping requirements.
• KYC & Verification Documents: Retained for a minimum of five (5) years following account closure or the last transaction date, whichever is later.
• Support Communications: Retained for up to three (3) years from the date of the communication for dispute resolution purposes.
• Marketing Data: Retained until you withdraw your consent or opt out of communications, after which it is deleted or anonymised within 30 days.

Upon expiry of the applicable retention period, personal data is securely deleted or anonymised so that it can no longer be associated with any identifiable individual.

55atm uses cookies and similar tracking technologies to enhance your experience on the Platform, maintain session continuity, and collect analytical data. The types of cookies we use are as follows:

• Essential Cookies: Strictly necessary for the Platform to function. These include session cookies that keep you logged in and security cookies that help protect your account. These cannot be disabled.
• Functional Cookies: Remember your preferences such as language settings, display options, and game history to personalise your experience.
• Analytics Cookies: Collect anonymised usage data to help us understand how players interact with the Platform, identify performance issues, and improve our services.
• Marketing Cookies: Track your activity on the Platform to enable relevant promotional communications, subject to your consent.

You can manage your cookie preferences through your browser settings. Please note that disabling certain cookies may affect the functionality of the Platform. Essential cookies cannot be disabled without preventing the Platform from operating correctly.

Subject to applicable law and any overriding obligations under our gaming license, you have the following rights in relation to the personal data 55atm holds about you:

• Right of Access: You may request a copy of the personal data we hold about you, along with information about how it is being processed.
• Right to Rectification: You may request that we correct any inaccurate or incomplete personal data held in your account.
• Right to Erasure: You may request deletion of your personal data where it is no longer necessary for the purpose for which it was collected, subject to our legal retention obligations (e.g., AML records cannot be deleted on request).
• Right to Restriction: You may request that we restrict processing of your data in certain circumstances, such as where you contest its accuracy.
• Right to Data Portability: You may request a copy of the data you have provided to us in a structured, machine-readable format.
• Right to Object: You may object to processing based on our legitimate interests, including for direct marketing purposes.
• Right to Withdraw Consent: Where processing is based on your consent, you may withdraw that consent at any time without affecting the lawfulness of prior processing.

To exercise any of the above rights, please contact us at [email protected]. We will respond to all valid requests within thirty (30) days. In some cases, particularly complex requests may take up to sixty (60) days, in which case we will notify you of the extension and the reason for it.

We may need to verify your identity before processing a data rights request to ensure we do not disclose your data to an unauthorised party.

55atm implements a comprehensive set of technical and organisational security measures to protect your personal data against unauthorised access, accidental loss, disclosure, alteration, or destruction. These measures include:

• SSL/TLS Encryption: All data transmitted between your device and the 55atm Platform is encrypted using industry-standard SSL/TLS protocols.
• Encrypted Data Storage: Sensitive personal data, including passwords and financial identifiers, is stored using strong encryption algorithms. Passwords are never stored in plain text.
• Access Controls: Access to personal data is restricted to authorised 55atm personnel on a strict need-to-know basis. All staff with data access are subject to confidentiality obligations.
• Two-Factor Authentication: Account-level two-factor authentication is available to all players and is strongly recommended to protect your account from unauthorised access.
• Intrusion Detection & Monitoring: Our systems are monitored continuously for suspicious activity. Anomalies are investigated promptly by our security team.
• Regular Security Audits: 55atm conducts periodic reviews of its security infrastructure and data handling practices to identify and remediate potential vulnerabilities.

If 55atm discovers that personal data has been collected from an individual under the age of 21, we will immediately suspend the associated account, void any transactions, and permanently delete all personal data collected from that individual in accordance with applicable law.

Parents and guardians are encouraged to use parental control software to prevent minors from accessing online gaming platforms. If you have reason to believe that a minor has registered on the 55atm Platform, please notify us immediately at [email protected].

55atm may update this Privacy Policy from time to time to reflect changes in our data practices, legal obligations, or the services we offer. When material changes are made, we will update the "Last Updated" date at the top of this page and, where appropriate, notify registered players via email or a prominent on-platform notice.

We encourage you to review this Privacy Policy periodically to stay informed about how we are protecting your data. Your continued use of the Platform after any update constitutes your acknowledgement of the revised policy. If you do not agree with the updated terms, you may request account closure by contacting our support team.

If you have any questions, concerns, or requests relating to this Privacy Policy or the way 55atm handles your personal data, please reach out to our dedicated support team:

We aim to acknowledge all privacy-related requests within 48 hours and to resolve them fully within 30 days. For urgent matters concerning potential data breaches or account security, please use our live chat channel for the fastest possible response.